London-based start-up Accent Media, the owner of the ‘.tickets’ domain registry, has sold domains to hundreds of well-known brands including Google, Ticketmaster, eBay, Manchester United F.C., Sky and Apple only weeks into the trademark launch period for their authenticated domain.
During its sunrise period the ‘.tickets’ registry has seen immediate demand for its domain names. High-profile registrants to date include major airlines such as Emirates, top flight football teams including Paris Saint-Germain F.C. and Real Madrid C.F., Silicon Valley tech giants ranging from Amazon to Yahoo, and sporting bodies such as Major League Baseball and the Formula One Group in respect of the F1 and FORMULA 1 brands, as well as bands such as U2.
The ‘.tickets’ Top Level Domain is a new breed of TLD for the world of ticketing, owned by London-based start-up Accent Media. It creates a space where consumers feel safer buying tickets by providing powerful domain names that enable brands and rights holders to easily protect and develop their assets. The ‘.tickets’ domain names have been available only to pre-registered trademark holders as part of a so called ‘sunrise period’, the soft pre-marketing phase, since July 13, 2015.
The substantial demand for ‘.tickets’ domains is an early indication that leading brands are ready to capitalise upon this vision for the future of ticketing.
Steve Machin, Co-CEO of Accent Media
The ‘.tickets’ domain names will go on general release from September 14, 2015 to businesses, rights holders and innovators within the global multi billion dollar ticketing industry, and will deploy a unique rights protection mechanism powered by Domains Watch (http://www.domains.watch).
We are confident that ‘.tickets’ will transform the way people buy travel, entertainment and sports tickets online.
Gary Fisher, Co-CEO of Accent Media
The commercial opportunity is particularly attractive for ‘Category Killer’ domain names such as concert.tickets, train.tickets or theatre.tickets that enable innovators and incumbents alike to ‘own’ an entire global ticketing sector.